Not long ago, Americans’ knowledge of South Korean products didn’t go much beyond Samsung Galaxies and Hyundai Elantras. That is no longer the case.

Less than a decade after “Gangnam Style” nearly broke YouTube, the wildly popular boy band BTS was scheduled to tour some of the U.S.’s largest football stadiums before the coronavirus pandemic intervened. In February, “Parasite” from South Korean director Bong Joon-ho became the first foreign language film to win Best Picture at the Academy Awards.

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